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The S.A.N.T.A. Index

Hey South Africa, what's your GDC? (Gross domestic cheer, that is)

We've got the metrics to tell you if South Africa is ready for merriment. We're monitoring where average Jingle Waves stand across top holiday music and movies. Once they reach 50, it’s time to celebrate.

Music
Music
Music
Music
Holiday music hits

The fa-la-la-la formula

Check out if these holiday tunes are back in season.

50
Jingle Wave
50
Jingle Waves
Santa Claus Is Coming to Town
Michael Bublé
Mary, Did You Know?
Pentatonix
Christmas Light
Coldplay
All Alone On Christmas
Darlene Love
All I Want for Christmas Is You
Mariah Carey
Movies
Movies
Movies
Movies
Holiday movie classics

We're doing the math on the merriest movies

These holiday flicks have already made it to a screen near you.

50
Jingle Wave
50
Jingle Waves
Nightmare Before Christmas
Elf
Home Alone 2
Gremlins
Grinch

How does the S.A.N.T.A. Index work?
Glad you asked.

Through a special algorithm baked with sugar and spice, Sonos is monitoring the level of Jingle Waves in over 20 countries to determine when holiday cheer reaches its peak.

What are Jingle Waves? Well they're a (Santa’s) bag of festive data spanning search, streams and sentiment for the top holiday songs and films around the world. When a country's average Jingle Waves reach 50, it's officially time to deck the halls without guilt or hesitation.

It's time to draw a line in the snow

Help settle the debate by streaming to tip (or stall) the Sonos S.A.N.T.A. Index. Share to see the level of jolly in your feed.