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The S.A.N.T.A. Index

Hey America, what's your GDC? (Gross domestic cheer, that is)

We've got the metrics to tell you if the United States is ready for merriment. We're monitoring where average Jingle Waves stand across top holiday music and movies. Once they reach 50, it’s time to celebrate.

Music
Music
Music
Music
Holiday music hits

The fa-la-la-la formula

Check out if these holiday tunes are back in season.

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White Christmas
Bing Crosby
Santa Tell Me
Ariana Grande
Last Christmas
Wham!
It’s Beginning to Look a Lot Like Christmas
Michael Bublé
All I Want for Christmas Is You
Mariah Carey
Movies
Movies
Movies
Movies
Holiday movie classics

We're doing the math on the merriest movies

These holiday flicks have already made it to a screen near you.

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The Grinch
Die Hard
Home Alone
Elf
A Christmas Story

How does the S.A.N.T.A. Index work?
Glad you asked.

Through a special algorithm baked with sugar and spice, Sonos is monitoring the level of Jingle Waves in over 20 countries to determine when holiday cheer reaches its peak.

What are Jingle Waves? Well they're a (Santa’s) bag of festive data spanning search, streams and sentiment for the top holiday songs and films around the world. When a country's average Jingle Waves reach 50, it's officially time to deck the halls without guilt or hesitation.

It's time to draw a line in the snow

Help settle the debate by streaming to tip (or stall) the Sonos S.A.N.T.A. Index. Share to see the level of jolly in your feed.